Apple and the Innovator’s Dilemma

Molly Wood, writing for Wired

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Apple is a company on the verge of being disrupted, and the next great idea in tech and consumer electronics will not materialize from within the walls of its Cupertino spaceship.

Interesting thing to revisit 4 years later - Apple clearly hasn’t been supplanted, its Mac division is stronger and more compelling than ever, the iPhone is still sitting at comfortable levels of record revenue, and Apple TV+ is one of the highest quality catalogues of new content in the streaming wars.

Oh yeah, and the Apple Vision Pro looks set to be a breakthrough in Spatial Computing, and everyone from Valve to Meta has been caught napping and Apple has seemingly outdone them by a wide technical margin.

1/10 - Can’t innovate anymore, my ass.